How to go abroad: The VOG case
This company prefers a direct relationship with its customer, mainly players in large-scale retail trade. But it was confronted now with the decline of traditional markets, first of all Germany
All posts by Patrick Fontana
How to go abroad: The Linea Verde case
This company with four production sites in Italy and one in Spain, tends mainly to export finished products, but in some European markets Linea Verde exports raw material and carries out on-site processing
How to go abroad: The Caviro case
The co-operative leads the Italian market, with a value share by 8.3% for wine. On foreign markets, it adopts different business models depending on destination Country
Prosecco is appreciated. By many consumers
Prosecco Lab was founded. It is an observatory that investigates trends both in commercial terms and as for appreciation of ‘Prosecco’. The first data from the research commissioned to SWG research society are interesting
Italian PDO cheeses: boom in export to Spain
Double-digit growth for exports of Italian cheeses in Spain: in just three months in 2015 the same quantity sold during the whole 2014 was reached. PDO products are driving the market
Italian Fruit and vegetable export & business models
The need for Italian fruit to develop specific export confirms even more to be strategic. In the last decade Italian fruit has achieved the best performance in East-Central Europe
Bofrost Coffee Machine to increase the market
Its design was realized by Guzzini and mixtures come from Hausbrandt in Trieste. 15,000 machines have already been booked and are being distributed nationwide, but there is also great interest for this product abroad. Besides coffee, this machine prepares both infusions and herbal teas. Its capsules are recyclable.
Macfrut opens to Colombia
Last year the increase in investments made by Italian companies in Colombia recorded + 29.5% in volume compared to 2013. This meeting was also an opportunity to present ‘Macfrut’ 2016 edition,
The intangible richness of the olive tree
To revive the Italian oil industry, you have to start from the intangible richness of the olive tree, but in Italy only 3 million olive trees were planted in the last twenty years
The unexpected Made in Italy: Premium Red Tuscan tomato
Not only for the territoriality of the raw materials, it is distinguished by the innovation process and by the packaging: unlike many industrial products, the 100% Tuscan tomato is worked at low temperatures
