The Colombian ambassador in Italy Juan Sebastian Betancur Escobar and the Counsellor Minister and Sales Representative of the Embassy Juan Carlos Sarmiento visited and analyzed one of the most dynamic districts in Italy, in the province of Cesena. They visited some companies that are in the lead in the domain of fruit and vegetable innovation. Last year the increase in investments made by Italian companies in Colombia recorded + 29.5% in volume compared to 2013. This meeting was also an opportunity to present Macfrut 2016 edition, which will develop its own focus on the Countries of South America, for a long time the heart of the event organized by Cesena Fiera. Valentina Piraccini, responsible person of Macfrut Foreign Office, accompanied the Colombian delegation.
The first edition of the "new phase" of Macfrut, concluded at the Rimini Expo Centre, ended with a bang. 39,000 people attended the trade fair of the Italian fruit and vegetable sector, the highest number the event organised by Cesena Fiera has ever reached in 32 years. In addition to the growing numbers, the change in Macfrut can also be seen in the type of visitors attending. The 20% of the exhibitors was from abroad, thus proving the international appeal of the event, with an increase in the number of exhibitors and in its surface area. In this edition one of the most satisfied delegations was Pro Ecuador, which attended the trade fair with 13 leading companies in the banana sector. A positive outcome was also seen by the Iranian delegation, which was in the spotlight during a meeting dedicated to Italian entrepreneurs. The Dominican Republic, instead, was the guest of honour of the 32nd edition of Macfrut, with a very popular exhibition area. The varied Central American delegation consisted of 50 people including traders and visitors. This delegation had already attended Macfrut previously, so its development was much appreciated.