Pecorino Toscano’s export sales revenue was approximately 3 million euro in 2014, a growing figure. The United States of America is the first country with an import quota of 40% followed by Germany with 11% and the United Kingdom with 9%. The three days in New York concluded a long period of "Stars and Stripes" promotion which, in June, led the Pecorino Toscano on the roads of the "States", with a series of events in Minneapolis, San Francisco and one based in New York.
"We are happy to return to New York - said Andrea Righini, director of the Consortium of Pecorino Toscano PDO - at the Summer Fancy Food. This is another great opportunity to enhance and raise awareness of our product in a land that loves the Tuscan Pecorino. The commitment to promote the cheese thanks to the collaboration of importers and distributors, will continue until December, with more dates in the US. The interest of the American market is growing (and also exports towards the country) which shows us that we are on the right track. We are proud to bring Tuscany and Italy in the United States, presenting a high-quality product.
The Pecorino Toscano PDO Consortium on social networks
To learn all about the Pecorino Toscano PDO and the many initiatives promoted by the Consortium to enhance the product, its quality and links with the area of production, you can follow the Facebook page (Pecorino Toscano PDO), Instagram profiles (pecorinotoscano ) and Twitter (pecorinotoscano), in Italian and English. There also are the Tumblr profiles (Pecorino Toscano PDO) and Pinterest (Pecorino Toscano), only in English. The presence on social networks of Pecorino Toscano DOP is accompanied by the communication campaign 2.0 #fuoridalgregge, which also is the liaison between the product and the Tuscany region, a well known land for its culture, tradition and excellence in agriculture and food. You also find it in English , with the hashtag #outofthebox.