This is very interesting opportunity for made in Italy productions, which will soon find an enhancing online outlet on Alibaba, Asian giant of eCommerce. Rodrigo Cipriani Foresio, managing director for South Europe of Alibaba Group, in the context of ‘The World Wine Market Outlook 2020’, conference promoted by Ismea and Vinitaly, announced: ‘ Thanks to the support offered by both Ministry of Agriculture and Ice, a permanent Italian Pavillon on Alibaba will soon be inaugurated. It is dedicated to the promotion of Italian excellences, in particular agri-food products and wines. In addition, after the success met last year, on September 9th the second edition of Wine & Spirits Festival Day will take place, with the aim of reaching over 100 million orders, as it happened during the first edition, and registering a growing number of Italian wine cellars. Finally, thanks to the agreement signed between UniCredit and Alipay, the payment system of Alibaba, today Chinese tourists are able to make their payments in Italy at both Vinitaly and the airports of Rome, too’.