Since 1993, year of the first legendary calendar by Helmut Newton, Lavazza has been linked to the art of photography, by choosing this universal language to represent its own identity in the world and by entrusting calendars and advertising campaigns to real artists of contemporary photography.
To emphasize this attention to visual arts, in recent years the company has supported the most important international art events in this area. And to confirm that it is important to share the language of photography as a tool for international communication Lavazza was once again a partner of MIA PHOTO FAIR,
This year Lavazza will talk through Denis Rouvre's pictures and the project WE ARE WHAT WE LIVE, directed by the French photographer for the Lavazza Calendar 2017. This is the third chapter of a journey along 13 thousand kilometers signed by Lavazza and Slow Food to know more than 350 Earth Defenders : after Africa with Steve McCurry and South America with Joey L., this third landfall in Asia signed by Rouvre leads to the center of the shots the man and his symbiotic relationship with the environment: the 12 images displayed at the seventh edition of MIA are the perfect representation of inseparable entities, half man and half environment.