250 hectares of vineyards, including the holding of Torgiano and the one of Montefalco, in the province of Perugia, 2.4 million bottles of wine, and 25 wines exported to 50 countries around the world. This is the heritage of Cantine Giorgio Lungarotti, one of the 19 companies which constitute the ‘Istituto del Vino Italiano di qualità - Grandi Marchi’: it gathers the families of wine, which represent the Italian quality beyond the European borders. In 2013 the export of this enterprising company of Umbria recorded, both in Japan and in Russia, an increase in turnover of over 70%, reaching a total of more than 11 million Euros.
This story was born over 50 years ago thanks to Giorgio Lungarotti’s foresight and intuition. Through the decades, he based the success of his business on the strong link with his territory, the search for quality in the name of the environmental sustainability, and on a chain and a system of integrated promotion which provided for the interaction of farms, tourism businesses, and cultural activities. Today, the group is led by Chiara Lungarotti and her sister Teresa Severini.
‘Rubesco DOC’ and ‘Riserva DOCG’
Among the flagship labels of the company there is the red wine ‘DOC Rubesco Rosso di Torgiano’, the symbol of the excellence of Umbria and the most popular Lungarotti wine abroad. It is characterized by the unmistakable label which reproduces a bas-relief depicting the harvest of the ‘Fontana Maggiore’ in Perugia, a beautiful fountain of the Thirteenth century. It is medium-bodied, fruity and extremely versatile, it is produced from Sangiovese, Canaiolo, and Colorino grapes. Its deep ruby red colour with slight purple hues evokes the origin of its name. Its scent is delicate, characterized by good intensity and elegant complexity, with hints of pepper, cinnamon, and tobacco. Its taste is characterized by a solid structure, a very good concentration, and a good balance, with fruity and just mineral end.
Another flagship is the red wine ‘DOCG Riserva Rubesco Vigna Monticchio Torgiano Rosso’, appreciated in 45 Countries around the world. Thanks to its quality and close relationship with its territory of origin, this wine has always been a standard-bearer of Umbria and the best Italian wines. It has been for years at the top of the acknowledgements from critics worldwide. It is elegant, but at the same time of great character and power. It has a warm and consistent structure, a complex and slightly balsamic fruit, a lively and pleasantly cool acidity, with a spicy closure. It is ideal for accompanying roast red meat, pasta, risotto, barbecue, cheeses, but it is also excellent for preparing sauces.
More and more export
Chiara Lungarotti, managing director of all the productive activities of her company, explains: «Our goal consists in spreading our image, the one of Umbria and Italy, through the production of quality wines, culture, and specialized tourism. Our products are abroad in the Ho.Re.Ca channel and specialized sales channels, too, and two of them also on flights of the Russian airline Aeroflot. In addition, we have established partnerships with the larger catering groups around the world, as well as a policy of presence in the world capitals of luxury and in the wine lists of the major ‘places of taste’: from Armani and Bulgari Resturant in Tokyo to the Grand Hotel in Moscow, at the Sheraton and Four Seasons Hotel in Bangkok. Nowadays, the presence in international markets must be continuous and constant, so we aim to find partners with whom we want to share projects over the long term, in order to strengthen our brand and allow the ‘Rubesco Riserva’ wine growing even more, making it more recognizable as a standard-bearer of Made in Italy wine».