The Modena Ham Consortium in partnership with the Consortium of Lambrusco di Modena took part at Winter Fancy Food in San Francisco, California, under the banner 'The Extraordinary Italian Taste', thus leading to the biggest commercial event of the West Coast, dedicated to food specialties, two typical products of the Italian area.
The event, which took place from the 21st to 23rd of January, had a good success and the Ham consortium obtained an excellent response calling the attention of numerous buyers.
Just back from San Francisco, Giorgia Vitali - Vice President of the Modena Ham Consortium and owner of the homonymous ham factory - states: “The results are very satisfactory and represent the confirmation that the United States will become a very important market for our production”.
The race of the Modena Ham Consortium to conquer new markets has just begun. In fact, last autumn it took part at Polagra Food then at Anuga, and the new year started with a trip overseas. All unmissable opportunities to develop new contacts and to expand the knowledge of quality product.