Since last November, Asiago PDO website changed its look and it was enriched with new contents and the opening of the online shop at shop.asiagocheese.it.
“The new merchandising project - says the director of the Consortium, Flavio Innocenzi - answers to a precise strategy of enhancement and spreading of the brand. On the one hand we want to be closer to our international community, by seizing the opportunities that smartphones and fast connections offer, on the other we also intend to consolidate online our institutional commitment to product promotion in all those countries where the request for Asiago PDO is growing”.
The Consortium fo the Protection of Asiago Cheese was among the forerunners in the Italian agro-food web communication. First with the opening, in 1998, of the institutional site gradually translated up to the current twelve languages, then with the choice of pursuing direct contact with fans on all social channels, even with projects dedicated to individual countries - such as the page Facebook “Asiago cheese USA”, for the American market, or Fromage d'Italie in France and Quesos Italianos in Spain -, joint projects with other Italian PDO cheeses, a path also marked by the creation of the ASIAGO NETWORK, the Asiago PDO's ambassador community in the world that continues with the new merchandising project to convey the distinctive traits of this cheese according to the most advanced consumption trends that see food e-commerce growing.
