A vegetable 2014

A report released by JWTInternational, a division of global marketing communications brand JWT, has highlighted the '100 Things to Watch in 2014', which includes a number of developments predicted for food and vegetable consumption.

JWTInternational is expecting to see creative vegetable dishes with rices and legumes replace meat-heavy meals and become mainstays on the menus of more fast and casual eateries, as well as fine dining restaurants.

As sustainability will remain an issue for producers, it's believed that edible packaging will be increasingly embraced. There is already technology in use that allows any food to be enclosed by edible packaging.

The JWTInternational report highlights and forecasts consumer trends and areas of growth, based on months of qualitative and quantitative research. This year's is the ninth annual report.

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