The Consortium for the protection of Speck Alto Adige PGI celebrates its first twenty years since the day the European Union recognized speck naming a protected geographical indication (PGI).
For consumers, the indication is a guarantee to bring to the table a safe product, with high quality and genuine taste. It is a recognition for Speck Alto Adige which allowed to guarantee and to protect the quality and genuineness of this product that today is a true symbol of South Tyrol taste and tradition. The significant growth in exports, which in 2016 reached 33.2 percent of global sales, confirms the fact that Speck Alto Adige PGI is the prestigious ambassador for genuine South Tyrolean quality.
To strengthen this position in the next three years, Speck Alto Adige PGI, together with Asiago PDO and Pecorino Romano PDO, will be a testimonial in the major markets of North America. Indeed it will take part in the "Enjoy, it's from Europe" project, dedicated to the promotion of the best EU agricultural products in the important overseas markets.