Macfrut new phase ends with a bang: 39,000 visitors, increasingly international

The first edition of the new phase of Macfrut, concluded at the Rimini Expo Centre, ended with a bang. Here are the numbers: 39,000 people attended the trade fair of the Italian fruit and vegetable sector, the highest number the event organised by Cesena Fiera has ever reached in 32 years. In addition to the growing numbers, the change in Macfrut can also be seen in the type of visitors attending. Moreover, one exhibitor out of five was from abroad, thus proving the international appeal of the event, with an increase in the number of exhibitors and in its surface area.Macfrut new phase

“This outstanding result proves what we can achieve if the supply chain works together -Renzo Piraccini, President of Cesena Fiera, explains-. This is the beginning of a Macfrut new phase that will make Macfrut become a world-leading trade fair with international appeal. In May 2016, we will be in Cairo together with Fruit Attraction to host the first edition of Mac Fruit Attraction”.

Ecuador, Iran, Poland, Mexico and the Dominican Republic: Macfrut was a huge success among foreign delegations. 

European coordination for the fruit and vegetable sector
In an increasingly global world, the interprofessional fruit and vegetable organisations of each country also require greater coordination between each other, so they can make their requests in Europe and gain ground in relation to the large-scale retail trade. This topic was one of the main focuses, as well as the need to coordinate on a European scale, of the conference held by Ortofrutta Italia during Macfrut, entitled “The role of interprofessional fruit and vegetable organisations in supply chain relations and possible European coordination. Sharing experiences with Spain, France, Italy, Romania and Hungary”.

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