Masi Agricola announces a new import and distribution deal in Germany with Eggers & Franke Holding starting January 1st 2020.
Federico Girotto, CEO of Masi, said: "We are very happy with this agreement. The Masi brand has been well present and appreciated in Germany for many decades, but it still has a significant further and broader potential for development: this potential must be enhanced, maintaining a strong link with our brand values, of the company and of the Boscaini family and in a long-term perspective. I believe there are all the conditions to do a good job with Eggers & Franke and its distribution companies, which offer us a unique chance to provide greater penetration and visibility to our entire portfolio".
Eggers & Franke is one of the leading players in the field of high quality wines in Germany. The company has dedicated over 200 years to importing and distributing premium products and it is at the head of a group that includes five specialized companies, covering all German distribution channels.