This cycle of events was planned throughout 2017 and is dedicated to aromatic plants in cuisine. It gathers eleven food-bloggers and nine cooking demos. This is Aromantic Day’, the initiative launched by Botanical Garden in Padua in collaboration with Valbona, a Venetian company specialised in processing vegetables. The first date to discover both uses and versatility of these plants was Sunday, April 30th. Recipes, conferences, and educational workshops were proposed. Once again, the optics consists in ‘edutainment’, that is to say a mix of training and entertainment that is increasingly popular as a food communication asset.
For companies, these proposals allow strengthening territorial ties at the same time implementing the culture of using their products, in more engaging and less promotional way. Federico Masella, Marketing Manager of the company, confirms: ‘Valbona has been involved for years in spreading messages related to proper nutrition, where vegetables have a key role. We are confident that Aromantic Day will be interesting for many consumers’.