Birra Peroni starts the harvest season

With more than 1,500 farmers, 3,000 tonnes of seed on an area of 16,000 hectares and a harvest that accounts for 50,000 tons of barley, Birra Peroni started last week the barley harvest season, the raw material that gives birth to the main ingredient of the Peroni Family’s beers: 100% Italian Malt.

This year, the first steps of the 2017 harvest was moved in the “Heart of Green Italy”: Umbria, particularly in Deruta, near Perugia.

“It is always a pleasure to share with men and women who ensure high quality products and raw materials. Celebrating the harvest of barley with the farmers of our chain allows us to touch the daily work hidden behind the favorite Blonde by the Italians”, says Federico Sannella, director of External Relations Birra Peroni.

The event was attended by the Mayor of Deruta, Michele Toniaccini for a greeting to guests, Giuseppe Perretti, director of Cerb (Center for Excellence in Research on Beer), and the director of Confagricoltura Umbria, Cristiano Casagrande. Together they stressed the importance of the chain and its sustainability and controls on the quality of raw materials.

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