Basko launches Bistrot format: advancing the hybrid concept

Basko (Sogegross) launched the Bistrot format in one of its own supermarkets in the city of Genoa. An area of the supermarket dedicated to a restaurant run by a famous local chef. Moreover, in every department of the store, you can find many ready-made dishes prepared directly from the Bistrot offering an advanced shopping experience mixing retailing to restaurant.

by Alessandra Bonaccorsi



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