Alberto Balocco, president and Ceo
To grow in the international markets Balocco will focus its efforts to strenghten its presents abroad during 2017.
The three major events where the company from Fossano (Cuneo) is going to be present are the Gulfood in Dubai at the end of February and the Anuga in Cologne in October, other than ISM (always in Cologne) where Balocco has already been this January.
"Being able to establish ourselves in the domestic market, to develop sales, to improve profitability and financial strength year after year, despite the many problems of the economy of our country, does not excuse us from trying, in the coming years, the way of internationalization" said Alberto Balocco, president and ceo of his own family’s company.
The international trade fair audiences will have the chance to dive in the atmospheres of the "Country of Mr. Balocco": a communication format (already seen in TV campaigns, on the web site and the social channels of the company), that takes place in the setting of the fairs stands, an ideal place where quality, tradition and excellence of Balocco products reign.
The international markets now account for 12% of the total turnover (the figure in 2016 was up 10% over the previous year).
Balocco is already selling its products in approximately sixty countries: France, China, Turkey, Britain and the United States in the lead.
