Both in China and Korea, wine culture is growing, and especially as for Italian wine. I.E.M. (International Exhibition Management) will conclude 2015 promotional calendar as usual, with the stages of its Asian tour. Simply Italian Great Wines event, which is repeated for the sixth consecutive time, this year involves Seoul and Beijing. It is developed through a mix of seminars, B2B meetings, and walk-around tasting. About thirty Italian companies take part in this event, alongside with ‘Istituto del Vino Italiano di Qualità Grandi Marchi (Big Brands Italian Quality Wine Institute)’, and ‘Uvive - Unione Consorzi Vini Veneti Doc (Producers Association for Guarantee of origin Wines from Veneto)’.
Since 2010, Seoul has been an historic and stabilized stage for Simply Italian Great Wines tours. Over the years, it has collected more and more support from public of experts. Beijing has been the revelation stage of 2014 Tour, with a participation of over 200 trade operators among importers, ho.re.ca, and specialised press.
Marina Nedic, Managing Director of IEM, says: ‘In 2014 South Korea recorded an increase in imports of wine by + 3.4% in volume and +7.9% in value in comparison with previous year, so placing Italy at the third place among the Countries in question. In China, in the first half of 2015 Italy registered a positive performance, increasing the export of bottled products by + 12% in volume and + 28% in value. Forecasts for the future are positive for both markets: as a matter of fact, some researches indicate from now to 2017 a growth rate for wine market in South Korea by 25%, while as for China compound annual growth rate by +7.6% in value and +5.7% in volume is expected (IWSR and Canadean reports)’.