A joint venture to organize trade fairs and shows

VNU Exhibitions Asia and Italian Exhibition Group sign a joint venture to organize trade fairs and shows.
The development process of Italian Exhibition Group, the trade show leader generated by the merger between Rimini Fiera and Fiera di Vicenza, as well as world ambassador of "Italian Beautiful and Well Done", has now set down roots in China. A  joint venture was signed between IEG and VNU Exhibitions Asia to set up EAGLE (Europe Asia Global Link Exhibitions), at the start of the big marketplace dedicated to the tourist industry with the TTG Incontri, Sia Guest and Sun international Shows.

EAGLE is bound to create new business opportunities in China and, more generally, in the Far East, all to the advantage of top Italian companies.

The joint venture will define and implement an initial business plan to create new trade show products in the tourism and wellness sectors and then go on to extend the range to initiatives aimed at the circular economy.

“We have punctually seized this valuable opportunity," says Lorenzo Cagnoni, President of Italian Exhibition Group, "of having a prestigious partnership that involves two leading European players. We have launched the new trade show project in an area on the globe where extraordinary progress is underway in terms of the demand for holidays to Europe, Italy first of all."

“With this joint venture," continues Ton Otten, Chairman of VNU Exhibitions Asia, "we are bringing with us the wealth of our twenty-year experience in organizing trade show events on an international level and for the Chinese market. It is vital to have a strong connection in order to syntonize with the Asian market. One belt, one road, or rather, the New Silk Route, is the Chinese government's strategy in this historic moment and we intend to follow it. We are delighted to support IEG along its road to internationalization. I'm sure it will be a success.”

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