The markets of the future: an analysis by CSO Italy

Simona Rubbi

At the Asia & Middle East Conference at Macfrut, CSO Italy presented the state of the art of the opening upcoming markets with a contribution by Simona Rubbi, responsible for opening new markets in CSO. The issue is of crucial importance to the Italian fruit and vegetable sector, which is the world's leading producer, but also a strong exporter.
Growth in fruit and vegetable exports, which according to Fruitimprese data  for the year 2016 accounts for 14% of the total Italian food exports, is also determined by the enlargement of outlet markets with highly conserved products such as kiwis, apples, pears and citrus fruits.
“We are seeing greater responsiveness from institutions, actively engaging in this front -commented Simona Rubbi-.  The European Union needs to be perceived as a single entity in order to start bargaining common to all countries. There is a need for European coordination to negotiate the same concerted conditions between the different member States, especially when a third country wants to negotiate with individual member States”.

According to the indications of CSO Italy, the situation of the opening of Asian markets sees China about to start entering the Italian citrus fruit after 8 years of negotiations with the conclusion of the citrus protocol in mid-February 2017. Always for the China should be jointly examined the apple and pears dossiers even though the Chinese authorities have not yet confirmed this availability.
The market opening process is extremely lengthy and complex, too, due to requirements demanded by importing countries that often demand a process of application of opaque procedures and therefore not easy to implement. In this context, the words Transparency and Reciprocity become more and more indispensable.


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