According to Innova Market the main trends for the next year are:
- Do NOT Waste
Manufacturers' efforts are to reduce food loss or waste, wherever possible. Food loss during production and food waste at the retailer and consumer end of the food supply chain will be heavily scrutinised. Ingredients derived from the waste stream will also hold enormous potential.
- Trust Us!
Consumer confidence has being crippled by recent food safety scares and scandals. Companies must regain consumer trust by higher quality foods that are clearly traceable.
- Simpler Pleasures
Consumers are going back to basics by finding more pleasure in simpler food. There has been a shift towards home cooking, with food bringing family and friends together.
- Social Media
Social media platforms have provided more opportunities for small companies to develop a market by directly targeting niches across their home market and abroad.
- Holistic Health
Some big food manufacturers are looking to all areas of health for a more holistic approach in providing nutritious food and beverage solutions to consumers. Clinical nutrition is being eyed as a highly profitable platform along with health alternatives, such as traditional Chinese medicine.