From January, Franciacorta will be the ambassador of Made in Italy wines on board of the ‘Magnifica’, the business class of Alitalia.
To identify this new synergy between two important brands of the Made in Italy, a special label has been created. The President of the Franciacorta Consortium, Maurizio Zanella: «Each bottle of Franciacorta expresses the indissoluble relationship between earth, work of men and attention to quality. We hope that the presence of our wine on board of the most exclusive class of Alitalia will help to give an international flavor to our traditional Champagne method conquering national and international lovers of Italian taste and encouraging them to visit our beautiful land to know its 108 wineries and live directly the Franciacorta experience».