The Gothic characters which embellish the labels of Stradaregina are a tribute to Vigevano, its town which boasts a medieval square engraved in its perimeter by a charming portico. The Gothic characters naturally complement the graphics, which is the one considered as the most suitable for distinguishing quality beers by Andrea Branchini, who designed it thanks to his professional experience in the world of advertising and marketing. After this experience, alongside with his friend and now associate partner Alessio Sabatini, he decided to change their shared passion for home brewery into a successful business: Stradaregina. This Lombard brewery is located in an abandoned industrial area of Vigevano dating back to the end of ‘800. In the summer, about once a month it changes into a brewpub, so allowing both fans and onlookers to taste its ales in the place where they are produced along with grilled meats, cheeses, and other local delicacies. These beers are naturally refermented both in bottle and in barrel.
An award-winning commitment
Just at the beginning of the third millennium, the two associate partners gradually implemented the production they had started doing it as a hobby, inviting both their friends and owners of public places they frequented to taste their beers. Sabatini tells: «Our offer was still unpretentious. The Italian breweries were moving their first steps, and however curiosity for craft beers was already showing itself. For this reason, the interest in our products, whose taste already revealed a personality of its own, soon increased».
So, the production proposed by this brewery continued to increase, the same thing happened for the catalogue of its labels, and the assortment of sizes, too. The growth of the brewery Stradaregina, whose production is expected to close 2014 at 1,500 hectolitres, has been stimulated by the participation in trade fairs and competitions.
Priming and Dry Hopping
Sabatini, who is the ‘brewing mind’ of the two partner associates, takes care of designing the special labels, which are also exported to Switzerland. He planned to use the ‘priming’ during the stage which precedes the packaging. Sabatini explains: «This operation consists in adding a small amount of sugar and must to the drink which has completed its primary fermentation, in order to reactivate it, so generating carbon dioxide. Afterwards, the container is hermetically sealed and the liquid reaches saturation, so developing natural effervescence which prevents oxidation of the product. This way, the organoleptic characteristics of the products are safeguarded». For ‘Summer Ale’, ‘Pin Hop’, and ‘Imperial Hop’, Sabatini also uses the technique of dry hopping, consisting in cold hopping which enriches the beers with scents and aromatic values.