Modena Ham after the United States, now also looks to the East

Prosciutto di ModenaThe internal market has proved to be still suffering, but on the other hand it was a year of great satisfaction, if we look at the prospects in foreign markets. Davide Nini, President of ‘Consorzio del Prosciutto di Modena’ producers association, told “I refer in particular to the US market, whose Authorities - last August - recognized the suitability for export of some of our member companies, which thus were able to finally start the production intended for export”.

Giorgia Vitali, Vice President, who returned from a trip to Japan, comments: “Instead, if we move to the East, we believe that this Country represents a market able to offer great prospects for our product. If it is true that we are still in the early experiences with non-EU markets, it is also true that while in Japan PDO Modena Ham was completely unknown, we could experience from the start great appreciations and more than positive judgments towards our product, so that buyers are already demonstrating proactively their interest”. As for the European Union Countries, Prosciutto di Modena Ham is very popular in Germany, the United Kingdom, and France. Just in France the pre-sliced product was introduced in an important chain of large-scale retail trade.

The Consortium is relatively small (it gathers 9 producers) and in recent years it has distinguished itself because of its commitment as for promotion through various activities, both in the home market and at the international level. Fresh from participation in Modena Antiques, the next initiative in which ‘Consorzio del Prosciutto di Modena’ producers association will take part is CIBUS CONNECT, scheduled on April 12th and 13th at Fiere di Parma. The raw material used in this production is obtained exclusively from pigs of Italian origin, born and bred in 10 regions of central and northern Italy.

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