Macfrut goes to China to present its next edition

di Adriano Palazzolo

Alegra, Apofruit, Assomela e la Trentina, Ceradini, Jingold, Made in Blu, Oranfrizer are only some of the companies that went to Beijing for the presentation of the next edition of Macfrut that held place at the Italian Ambassy.
In Rimini from the 10th to the 12th of May, the 2017 edition will have China as main partner of the exhibition, since the country is the leading market for Italian kiwifruit.
Enrico Berti of Italian Embassy in Beijing, Amedeo Scarpa, executive director of ICE in Beijing, Alessandra Ravaioli, CSO of the Freshness for Europe project, Paolo Lucchi, mayor of Cesena, Renzo Piraccini, president of Macfrut, Li Yan, ministry of Agriculture of China, Luca Braia, member of the Council of Basilicata, Jerome Lepaintre, adviser to the minister of Health and Food for the EU delegation in China, Ernesto De Martinis, CEO of Coface, attended the press conference.
Italy, leading producer of kiwifruit in Europe with 500 thousand tons, has increased the export of its products in China 7 times in the last five years, so much so that 69% of the European kiwifruit in the Chinese country is "made in Italy".

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