Grandi Marchi Wine Institute goes to Germany to work on the export value of Italian wine

di Adriano Palazzolo

Nineteen Italian wineries of Grandi Marchi Wine Institute are in Munich today to oversee the quality positioning of Italian wine and enhance regional types.
The aim is to work on the export value – more than the volume – of Italy’s first European market: Germany.
According to Piero Mastroberardino, president of the Institute: “A fine positioning for Italian wine is the path to follow to support our exports to Germany. Italian vineyard’s products deserve that appreciations for internationally recognized quality translate into value adjusted to investments in research, experimentation and innovation that operators of our supply chain are making continuously for many years.”
After Munich, Cologne will be the next stop of the tour. Tomorrow, the 19 wineries will be protagonists of a seminary-tasting hosted by journalist and writer Steffen Maus.
The tasting will have the best wines of the associated companies, in a format that will highlight the different regional production features and the original qualitative interpretation of the each winery.
This is the third year in a raw that Grandi Marchi Wine Institute, which expresses the 7% of the national wine export, chooses the top European market to take stock of a strengthened area but with an increasingly strong competition.

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