The debut of the first Interpoma China Congress & Exhibition is scheduled for the al Weihai International Exhibition & Conference Center in Shandong from 28 to 30 June 2017. The new trade show is organized by Interpoma, the brand of success for the apple industry bearing the Fiera Bolzano Spa label. Given a crop of 38.5 million tons in 2014 and acreage of 2.3 million hectares, China is the world’s biggest apple producer and offers excellent business opportunities for the trade. The Bolzano Convention Management team is organising Interpoma China Congress & Exhibition in Shandong because the province is a prime apple district, producing 9.3 million tons annually. More than 90% of the orchards there have no hail or bird netting, fewer than 20% employ modern fertigation systems and not even 30% use mechanized implements. With a worldwide know-how array of businesses dealing in crop management, storage, handling and packing lines, and commercial clout, Interpoma is set to offer companies a pioneering platform as entry point to China’s apple market.
In addition to exhibitor space, stands and infodesk, Interpoma China Congress & Exhibition will host an inaugural conference with Chinese and international speakers in conjunction with Qingdao Agricultural University and local partners Fruit Tree and Tea Leaf Workstation Weihai, the China Council for the Promotion of International Trade, the China Chamber of International Commerce, the local Government and the Agricultural Bureau of Weihai. For information: www.fierabolzano.it/ interpomachina