A significant Italian presence was recently recorded in Hong Kong at ‘Asia Fruit Logistica’, an exhibition which is evidence of the importance of Asian markets for Made in Italy fruit and vegetable products. The collective stands managed by CSO showed a tested format in Europe with product tastings, Italian finger food, open and airy spaces with companies and bright colours of fruits and vegetables in evidence. The collective stand acquires more and more members every year and has been supported by the stand of the new European Project ‘Freshness’ involving Apofruit, Alegra, Ceradini, Compagnia Italiana Della Frutta (Made In Blue), Mazzoni, Salvi, Zani, Oranfrizer Spreafico (Op Kiwi Sole). In ‘ITALY’ area, managed by CSO, Apo Scaligera, Fruitimprese, Kiwi1, Rivoira Infia, and Unitec are present.