The Universal Exposition will be the opportunity for Beretta to present the "Charter of Salumi". A real charter of the best Italian salami, produced in the places of origin according to old recipes, which will be the central theme of the presence of Beretta and that will make a fine show and will delight millions of palates during the tasting in the six months of the Exposition.
18 certified specialties
Here is the list of the delicacies: Prosciutto di Parma PDO, Prosciutto di San Daniele PDO Prosciutto di Carpegna PDO, Prosciutto Toscano PDO, PDO Salame Brianza, Salamini Cacciatora PDO, Pancetta Piacentina PDO, Coppa Piacentina PDO, Salame Piacentino PDO, Mortadella Bologna PGI, Bresaola from Valtellina PGI, Speck Alto Adige PGI, Zampone Modena PGI, Cotechino Modena PGI, Culatello from Zibello PDO, PGI Salame Felino, Coppa Parma PGI, PGI Finocchiona. Produce coming from a guaranteed and certified chain, respecting the principles of sustainability, in order to put healthy and safe meats on the tables of millions of people around the world.
Beretta: eighth generation
Expo 2015 will be a great opportunity for exposure for the company from Lombardy, a family company founded in the nineteenth century and now in its eighth generation. An opportunity to show a brand that is today known worldwide but proudly "Made in Italy".
"The presence of the Beretta Group at the exhibition site will be well structured" said Andrea Beretta: "we will have two spaces in Expo Milano 2015. Piazza Beretta 1812, an area of over 400 square metres where everyone will have the opportunity to learn about the territories, the people and the products of our ancient traditions, through emotional films projected on ledwalls. Visitors will also enjoy tasting the 18 excellence DOP and IGP products of our delicatessen. Educational events will also be organized with experts and technicians from our Academy. The second area of over 40 square metres, is located in the Federalimentare pavilion 'Cibus is Italy', where business stories will be told, not only about the Beretta products, but also of other prestigious companies in the group: Moser, Piatti Freschi, San Carlo. "
The history of Beretta
The Beretta Group was founded in 1812 as an artisan sausage factory in Barzanò, in the heart of Brianza in northern Lombardy. It currently has 22 production sites in Italy and abroad, diversified by productive specificity, with 1,300 employees (projection for the end of 2015: 1,400 employees ).
The Group, thanks to the experience handed down for eight generations and a constant research for increasingly advanced production techniques, can now count over 300 references on the Italian market: from the typical Italian products (cured meat) to sausages. The Beretta Group is in 3rd place for the market of free service cold cuts.
Also significant is the role of export: Beretta products are distributed in Europe, North America, Middle East, Asia, Australia. In the US, the company has two production sites and also one in China.
The total turnover in 2014 amounted to about 690 million euros (of which 200 million abroad).