Molino Rossetto, specialized in the production of flours and special mixes for baked goods, is renewing its support strategy to retail as manufacturer of references in private label, too. For this company, whose premises are at Pontelongo (Padua), today private labels already represent 30% of its total turnover, which in 2016 reached 18 million Euros (+ 15% on 2015, and nearly double in comparison with 2012). This growth is confirmed by volumes, because during the year 25 million pieces were sold, 18% more than the previous year.
Within the flour market (soft wheat + durum wheat + corn + special flours), Molino Rossetto ranks second in terms of market share (4.1%), and in yeast segment (+ 2.5%), too, it occupies the second position with a market share of 3.8%.
So, we are talking about highly positive performance, due to an expanding presence in the points of sale of modern distribution. Among the Italian brands Conad, Coop Italy, Despar, Esselunga, Selex, Sigma, Carrefour, Sma / Auchan emerge, to which discount partners added, including Eurospin and Lidl, which will help to give a further boost to the company.
Chiara Rossetto, CEO of the company, says: ‘Molino Rossetto is seen as an ideal co-packer, because it shows great dynamism and flexibility that result in an offer of private labels that combine constant quality and innovation to meet the trend of an extremely dynamic market. The constant implementation of organic and gluten free products, which represent the most dynamic segments of this sector, prove it’.
As a matter of fact, among the new launches that are scheduled, such trendy products as hemp flour, lentil flour, and peas flour stand out. They were designed precisely to meet the demands that come from modern consumers. Among the aims for 2017, there is the will to achieve a turnover of 21 million Euros, concentrating not only on flour and mixes, but also on the segment of yeasts, which are particularly performing in both off-line and on-line sales.