New partnership for Barilla, which through its ‘Academia’ associated itself with Gambero Rosso for a tour that promotes quality of made in Italian food and wine products on a global scale. The agenda of about 50 events organized by the multimedia and multichannel Company will cover over 30 Countries and most of them will be in collaboration with this pasta giant.
The synergy between the two players starts from the first meeting, called ‘Tre Bicchieri (three glasses)’, which took place in New York on February 9th, with the presence of 200 of the most important Italian companies and 400 different wines. The Big Apple is thus confirmed as a reference point for Italian taste, too, as well as associated catering formats (we can think about Eataly).
Barilla itself, among other things, recently opened three restaurants in town, beside starting in the USA ‘Share the table’ project to educate the American public to the value of conviviality at the table and promote pasta courses as a solution for evening consumption.